HOW TO: Gather Feedback With Social Media
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company, while third-party applications like TweetDeck and Seesmic Desktop allow you to get real-time updates pushed to your desktop and instantly reply
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